It’s Valentine’s Day again. This hallmark of Hallmark holidays sends consumers careening in a thousand directions: to the florist! to the chocolatier! recipes for two! the most romantic restaurants! the sexiest lingerie! Or, antithetically, for those swearing off love this week, to the bar. The ice-cream aisle. The Netflix cue. Let us steer you instead, single or attached, to a new idea. Let us encourage you to eat heart.